One of the best ways to buy web site traffic is through the use of PPC. When you buy web site traffic through pay per click you enable yourself to get laser target traffic back to your site. PPC can be an extremely effective traffic generation technique when used properly. However, if you do not use PPC properly, you can lose a bunch of money and cause yourself an immense amount of frustration.
When you buy web site traffic through PPC, you want to be sure you are getting targeted traffic. You essentially determine how targeted the traffic you get is by determining which keywords you bid on. The more broad the keywords that you bid on, the less targeted the traffic you will bring back to your site will be. People can get themselves into trouble by bidding on broad keywords. Bidding on broad keywords may get you a lot of traffic but it is likely that it isn’t all that targeted. The less targeted your traffic is, the lower rate at which it will convert. Think about this example: Let’s suppose you are selling a weight loss e-book and you bid on the term lose weight. Someone typing in lose weight could be looking for a diet program, a nutritional supplement, an exercise routine, or many other things that involve losing weight. It is hard to define what someone who types in such a broad keyword is looking for. Thus if they click on your ad, they might not be looking for what you have to offer at all. Now if someone typed in the actual name of the product you are offering, it is clear what they are looking for. This person is far more targeted and will convert much better. When you buy website traffic through PPC, you want to be sure you’re getting targeted traffic.
Another thing to realize when you buy web site traffic is that you can control to some extent how targeted you’re traffic is by the ad copy you use. If you are selling a product that cost money, you don’t want people looking for free information clicking on your ad and costing you money. One way to discourage people from doing this is through using qualifiers in your ad. One example of this would be to include the price in your ad. Someone looking for free information is less likely to click on your ad if they see it’s going to cost them money. Since you have control over what your ad says, you can control to some extent, they type of person who clicks on your ad.
A benefit of buying web site traffic through PPC is that it allows you to leverage your time. Once you have your PPC campaign set up and running, it runs itself. Your responsibility then becomes checking it once in a while to make sure you click through rate is OK and that everything is running smoothly. Since buying web site traffic allows you to leverage your time, you will have more time to do other things to build your business. Using PPC really enables you to have more flexibility with respect to your time and as a result get more accomplished.
Buying web site traffic through PPC is very effective when done properly. It will allow you to get super targeted traffic back to your site (when done correctly) while simultaneously allowing you to leverage your time and get more done. However, you must use this powerful technique effectively or you could cost yourself a bunch of money by getting clicks and traffic that is not targeted. On top of costing you money, it will convert at a much lower rate so be sure to be smart when buying web site